SDS is a leading provider of Internet-based applications (web services) for developing sales and new business for the advertising industry. We accomplish this while staying true to our mission statement and company values:
  • SDS WILL provide the most effective sales tools, intelligence, training, coaching and support available at rates that will generate a substantial return-on-investment for our clients.
  • SDS WILL continue to lead the industry in creating cutting-edge innovations that take advantage of the latest technology, while maintaining traditional values and service to our clients.
  • SDS WILL enable sales executives to quickly and easily gain a competitive advantage by taking a "consultative" sales approach that: benefits their customer, builds positive long-term relationships and results in increased sales for all parties involved.
  • SDS WILL elevate the perceived image of sales executives through: increased knowledge of, and concern for, their client's business; increased consideration of their time; and most importantly, by eliminating any need for business practices that are anything other than upfront, honest and professional.
  • SDS WILL make every effort possible to insure the research we use and provide is accurate, thorough, timely and relevant.
  • SDS WILL swiftly respond to the needs of our clients, rather than the actions of our competitors or anyone's stockholders.
  • SDS WILL continue to hire experienced sales professionals that have successfully demonstrated these core beliefs to provide our clients with knowledge and support that is second to none in our industry.
  • SDS WILL continue to use "The Rotary 4-Way Test" to guide the way we do business:

    "Of the things we think, say or do...
    1. Is it the Truth?
    2. Is it Fair to all concerned?
    3. Will it build goodwill and better friendships?
    4. Will it be beneficial to all concerned?"

  • SDS WILL NOT sacrifice these missions for short-term gain, nor associate ourselves with those that do not share these core beliefs.